Platinum selling Queen of Alternative continues her take down over the fashion world. Versace, Mulberry, Vogue.. she has done it all. Now she is headlining a campaign for clothes YOU GIRLS can afford: H&M. Lana is credited with influencing the 2012 Spring Collections of various designers, but now she is the driving influence behind the H&M campaign.

Del Rey’s retro look — Sixties-inspired minidresses and long “ironed” hair has invited comparisons to Priscilla Presley’s early days with Elvis. It has not gone unnoticed by the fashion industry. Mulberry named a handbag after the singer and she was signed in January by Next modeling agency; Del Rey landed on the cover of Vogue in March. The H&M gig is her first modeling job. Del Rey performed a cover of “Blue Velvet” for a minifilm that will be released on hm.com on Sept. 19 and subsequently distributed globally. Edited versions will be used as TV commercials.

Now she is headlining a campaign for clothes YOU GIRLS can afford: H&M.

Gorgeous.

Originally posted by SexDrugs&PopMusic thank god theyre using her face...and not her voice.

Originally posted by SexDrugs&PopMusic thank god theyre using her face...and not her voice.

Del Rey performed a cover of “Blue Velvet” for a minifilm that will be used as TV commercials.

Originally posted by JonnyϟLightning #clocked

Originally posted by JonnyϟLightning Del Rey performed a cover of “Blue Velvet” for a minifilm that will be released on hm.com on Sept. 19 and subsequently distributed globally.

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Such a beauty and I LOVE H&M.