Celeb News: Why KP:POM flopped

Ramcoro

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One of the biggest music news stories of the week so far came from Pop star Katy Perry because of the release of the box office numbers for her feature film bio documentary, Katy Perry: Part Of Me. The movie grossed $11.2 million over four days through on 1,271 screens. For comparative context, it is important to note that the Justin Bieber: Never Say Never, bio documentary earned $29.5 million and went on to make $73 million as the top earning feature film documentary of all time ,according to data collected by BoxOfficeMojo.com.

Although, Katy and Biebier’s films have more in common stats indicate that Hannah Montana/Miley Cyrus: Best
of Both Worlds concert film grossing $31 million on only 683 screens after it was released in February in 2008. Perhaps the release date would make all the difference in Katy’s case. While it is pretty clear that no one can dispute the popularity of Justin Bieber, like Miley’s film, Never Say Never was also released in February, far away from the common flow of average summer blockbusters.

As a result, perhaps Katy’s drastic number difference has less specifically to do with her, and more to do with several circumstances related to the film’s release happening at once. Just like anything else in entertainment, alot of product momentum is achieved by timing. Out of all of the movies mentioned Katy’s was the only one to be released in the middle of the summer. This means that Katy and crew were forced to contend with Columbia’s freshly rebooted The Amazing Spide-rMan and the debut feature film from Family Guy creator Seth Macfarlane, Ted.

Naturally, this was going to be stiff competition for any film to go against. It’s likely that Katy ended up competing during this tough time because she didn’t have a whole lot of choice. Much of the movie chronicles Perry’s success, which in many ways apexed with the release of her Teenage Dream The Complete Confession album. However, despite the album’s success, it is also important to note that the album was a special edition of the previously released Teenaged Dream , that means that some version of the album has been circulating since August of 2010. Therefore, producers could have ran a much higher risk of losing the audience’s attention, if the music that the film discussed didn’t seem current and relevant. The Katy Perry marketing machine was already running steady for a while. If producers waited on the release of the film, that machine would have no choice to slow down in order to not gether to be overexposed and still remain relevant. That would then also cause a trickled down side effect of the music in the film not matching the music that would have to be released to promote it.

Thusly, we continue to give the movie and its star a lot of credit. If you haven’t seen it yet, we’d like to encourage you to take a chance with it and see what you think. We’ve provided the film’s trailer below.

http://clizbeats.com/a-closer-look-a...mance07121205/

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A few years ago, I wrote a post ardently pleading for the come- back of the concert film. I argued that if squeaky-clean teeny-bop singers-as-products like Miley Cyrus and the Jonas Brothers could top the list of the five highest-grossing concert movies of all time (adjusted for inflation, the top film on that list would still be Woodstock), then surely an artist like, say, Lady Gaga might blast those same box-office records to smithereens. More to the point, a concert movie actually aimed at people over the age of fourteen might now have a chance to make a cultural splash. And so I said: Bring back the concert film! I swear it will work!

Be careful what you wish for…at least, when it’s in the form of a prediction. This past weekend, a mainstream concert movie finally did come along that showcased a gorgeously talented, insanely beloved pop star who has sold millions and millions and millions of albums to adults. But instead of turning out to see Katy Perry: Part of Me,adults basically said: Who cares? To an extent, the movie was a perverse victim of its own demographic sleight-of-hand, its not-so-sneaky attempt to package Katy Perry as the latest evangelically wholesome sexy-but-sweet tween-girl role model. Seen through the right lens, of course, she is that thing. But she is also so much more. The current wave of teen popsters (Miley, Justin, etc.) have never come close to doing a song as effortlessly racy as “I Kissed a Girl” —or as drivingly infectious as “Last Friday Night.” Katy Perry knows how to wrap herself around a musical hook so that it buries itself in your pleasure centers. She’s a much bigger and more dynamic artist than any of those G-rated robotron idols. Her songs aren’t just catchy, they’re defining.

Yet the fact that she spills so far out of the niche of teen pop may, ironically, be why her movie underperformed. She didn’t hook the tween girls the way that, say, the Biebs did in Justin Bieber: Never Say Never,before he traded in his windswept early-Beatles hair and discovered that he was suddenly like the emperor without clothes. (That hair made him look like a girl, which little girls love; his “rugged” new guy look… not so much.) That said, Part of Me basically insisted on selling Perry as a teen idol anyway, and that probably turned off adults.

Or could the problem be more basic? After all these years of throwaway performance clips as DVD extras, of wall-to-wall music programming on MTV and VH1 and Fuse, it may be that a concert film strikes most people as a redundancy. Not just something they don’t need to pay for, but something they don’t need to see because they have, in essence, already seen it. American Express has sponsored a series of on-line-only concert movies (a Kenny Chesney film directed by Jonathan Demme; a Duran Duran film directed, complete with scrawled-on Fire Walk With Me flames, by David Lynch), and maybe that’s the future of this form, but the results, I have to say, are a touch indifferent. The filmmakers needed more access than they got. These little movies are missing the backstage views of a pop personality that add dimension to what we see onstage. Maybe high-end, big-screen concert films for adults are destined, at best, to be a kind of boutique event, the way that U2 3D was in 2007 —or, 20 years before that, Stop Making Sense.

Nevertheless, I can’t help but feel that the form has vast potential in an era of pop music as diversely mesmerizing as this one. Let’s remember that what a great concert film does —I’m thinking of movies like The Last Waltz (1978), Dave Chapelle’s Block Party (2005), or my all-time personal favorite, Ladies and Gentlemen: The Rolling Stones (1973) —is to weave us into the music with a voyeuristic psychodramatic charge that is very different from what we experience at a live show staring up (or down) at the stage as our eyes flicker back and forth to oversize monitors. Nothing, of course, can duplicate the primal electricity of being there, but the democratizing paradox of a good concert film is that the performers are no longer bigger than us. They’re exactly as big as us. And so the sensation of what truly makes them stars takes on an added human dimension. Maybe Katy Perry: Part of Me wasn’t a smash, but it’s still a terrific movie that invites us to see past Katy Perry’s guises and disguises and to touch the incandescent songstress beneath. In that light, here are a few suggestions for other concert films that I, for one, would give a lot to see:

Lady Gaga: Put Your Paws Up, directed by Baz Luhrmann. Her last album was a bit of a comedown, but she’s still the queen monster of operatic pop, and a director like Luhrmann could turn her stage show into a modern-day Moulin Rouge of exhilarating excess.

Kanye West: Everything I Am, directed by Craig Brewer. As a musical stylist, he’s the mix-and-match thrift-shop genius of the hip-hop era, and Brewer, the director of Hustle & Flow and Footloose,has the range —and visual style —to set those sounds loose.

Coldplay: Rule the World, directed by Richard Linklater. They soar in concert, and with a fascinating frontman, as Chris Martin chafes against the built-in geek factor of a rock star at the keyboards with his hyperkinetic movements. Away from the piano, he embraces the audience with an almost Springsteenian love, and that’s what a director like Linklater could bring out: the whole drama of Coldplay’s ecstatic connection to their fans.

Radiohead: Karma Police on Tour, directed by Jonathan Demme. It’s about time that the cathartic caterwauling of Thom Yorke and his drone-guitar brigade was bottled for the big screen. If Jonathan Demme were doing the equivalent today of what he did in 1988 when he captured Talking Heads in Stop Making Sense,he would stop adding pages to his Neil Young scrapbook and do a movie like this one.

Beyoncé: Single Ladies Show, directed by Lee Daniels. Her sizzling power-burlesque stage moves were made for the big screen, and so was her flashing-eyed movie-star sexiness. Director Lee Daniels (Precious) may sound like an odd choice to helm this, but he’s always been crazy in love with the kind of feminine flamboyance that Beyoncé turns into a thrilling statement.

Coachella 2013, directed by Sofia Coppola. It’s no coincidence that the two most artful concert films ever made —Woodstock and The Last Waltz —were both assemblages of multiple performers. To watch a movie like those is to take the temperature of an entire era, and Coppola, with her wide-open gaze, would be the ideal filmmaker to climb aboard the Coachella train and record where rock has been, is now, and is going.

And how about you? Would you like to see the concert film —for real live non-teen-pop adults! —make a comeback? And who would you like to see captured in one?

http://insidemovies.ew.com/2012/07/1...of-me-flopped/

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Looks like there’s one part of Katy Perry that people don’t want to see: her movie. The starlet’s ‘Part of Me: 3D‘ film was more of a wet sparkler than a full-blown firework at the box office its opening weekend.

Deadline reports that the film, which opened July 5, made roughly $7.2 million over the Friday to Sunday weekend, earning about $10.2 million within its first four days of release. The film, which Perry financed herself, cost $12 million to produce.

While the numbers don’t sound too bad, keep in mind Perry’s predecessors. In 2011, Justin Bieber‘s ‘Never Say Never’ cost $13 million to make but made over $29.5 million its opening weekend. Back in 2009, the Jonas Brothers took in $12.5 million for the opening weekend of their own 3D concert film, while Miley Cyrus — who had a flop of her own recently with ‘LOL’ — earned a whopping $32 million her own opening weekend for ‘Hannah Montana: The Movie.’

To be fair, Perry was against pretty stiff competition. ‘The Amazing Spider-Man’ and ‘Ted’ all opened strongly, leaving the concert film (and carefully chosen and edited breakup footage) in the dust. Superhero movies are generally tough to beat, and Perry’s audience is a bit of a niche: Who but KatyCats would see her film, just like who but Beliebers saw ‘Never Say Never’?

In addition, to promote her film, Perry may have risked some over exposure. The media has been saturated with the grape-haired songstress for months leading up to the film’s release, likely causing some movie-goers who may have been on the fence to sit it out in favor of a web-shooting guy in tights. Did you see ‘Part of Me?’ Did you dig it? Tell us in the comments!

http://popcrush.com/katy-perry-bombs-box-office/

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A second weekend for Tyler Perry finished ahead of the first weekend for Katy Perry: the pop singer's concert/documentary hybrid earned just $7.14 million for a four-day total of $11.2 million. That's a fraction of Justin Bieber: Never Say Never's $29.5 million three-day start, and it's also less than half of Michael Jackson's This Is It's $23.2 million. That was expected to an extent, though, considering Perry isn't as popular as either of those two figures. However, the movie's four-day opening was less than the three-day start for Jonas Brothers: The 3D Concert Experience ($12.5 million) even though Jonas debuted in half as many locations. That's considered a notorious flop within the concert movie sub-genre, and therefore Part of Me is going to need to hang on very well in the coming weeks to not receive a similar distinction.

The audience was 81 percent female and 72 percent were 25 years of age and older, according to distributor Paramount Pictures. The movie did earn a very good "A" CinemaScore, at least, which should help it a bit

http://www.boxofficemojo.com/news/?id=3484&p=.htm

You don't have to agree with everything they said, but they made fair points. Some of the articles are actually kinda funny. They shaded JB and called Katy a wet sparkler instead of a Firework.

Giliap

It flopped? I thought it did good for a concert/docu ???

It didn't flop quality wise.

Quiqui4eva

Madea's Witness Protection slaying

dinorel

Why everyone is surprised because it flopped?

I mean ... Yes Katy has a bunch of airplay hits and catchy songs... but I don't think there are too much people interested on seing a film about herlsef

Ramcoro

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Originally posted by electroheart

It didn't flop quality wise.

Yes sis

Jameson Teqkilla

Sorry, but the primary reason it flopped is that most people simply aren't that interested in Katy Perry as a person.

Glam

All good excuses but I really don't see this movie making $30 million on the first week had it been released during Spring.

2AM

It had a terrible release date, more competition than any other film like it, and will still likely manage to break even.

Benzene

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Originally posted by Jameson Teqkilla

Sorry, but the primary reason it flopped is that most people simply aren't that interested in Katy Perry as a person.

Pretty much. Katy doesn't have an engaging enough persona to push non-fans to the movie, and her stanbase isn't large enough to compensate for that. There was a lot of competition as well, but the aforementioned is the primary reason.

The promo campaign did great things for her music sales, but maybe this would have been better a just a DVD release.

Scuba_Dive

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Originally posted by Jameson Teqkilla

Sorry, but the primary reason it flopped is that most people simply aren't that interested in Katy Perry as a person.

Right?
This just sounds like a bunch of excuses.

Haus

There are no excuses, the fact is that the general public don't care about her story, to them she's just another pop star making catchy tunes.

Miichael

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Originally posted by Jameson Teqkilla

Sorry, but the primary reason it flopped is that most people simply aren't that interested in Katy Perry as a person.

.

satellites.™

It didnt flop, it passed it's budget this week and is already one of the top 10 documentaries of ALL TIME gross wise. And one of the top 5 movie concerts, she will pass the Jonas Brothers this week and peak at #4 behind Miley.

Lay off.

Ramcoro

Yes, because there can only be ONE reason, for why something happened. What kind of fallacy?

Nicole

It flopped because Capitol gives her legend treatment (TD was easily the most promoted era in recent music history or perhaps...ever?) and made business partners like Paramount think she's worth them investing tens of millions of dollars in her. Wide Awake? More like Rude Awakening.

Katamari

uuh

they make great points. the movie still got good reviews tho

Scuba_Dive

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Originally posted by kingsatellites.

It didnt flop, it passed it's budget this week and is already once of the top 10 documentaries of ALL TIME gross wise. And one of the top 5 movie concerts, she will pass the Jonas Brothers this week and peak at #4 behind Miley.

Lay off.

Wayyyy behind Miley, though
http://boxofficemojo.com/genres/char...sicconcert.htm
You cannot try to tell me the studio is HAPPY with Katy's numbers

2AM

If nobody cared, no one would have seen the movie or given it millions.
These aren't excuses, they're legitimate reasons as to why the movie won't give a whole bunch money to Paramount. You want to make then excuses to downplay her success.

Ramcoro

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Originally posted by Nicole

It flopped because Capitol gives her legend treatment (TD was easily the most promoted era in recent music history or perhaps...ever?) and made business partners like Paramount think she's worth them investing tens of millions of dollars in her. Wide Awake? More like Rude Awakening.

Are you serious? I can think of a couple eras just in the past year that had better promotion. Esp the 2nd half of TD.

RobynYoBank

Except they forget that:

(1) The reason it was released in the summer instead of the Fall or Spring is because the Box Office grosses more than 4x as much money during the Summer as it does during the other seasons and allows children's movies to benefit from school being out.

(2) Her movie was promoted with the largest and most expensive marketing campaign of any concert movie. The only other one of those who even pulled off a successful "single for the movie" song release was Bieber, and it was moderate by comparison. Both of Katy Perry's recent singles were heavily promoted alongside the movie and were much more successful and visible. The flat marketing budget of $18 million is already higher than everyone else, but she also has the benefit of multiple campaign supporters like Coca-Cola and Macy's who were are paying for movie promotion but not a part of the technical marketing budget, as well as money spent on promoting her other material, which, though it was done in line with promotion for the movie, didn't show up on that tab either.

(3) It had higher public awareness than almost every movie released that week (barring Spider-Man, of course), and came in with way lower numbers than all of its competitors. It opened in more than twice as many theaters as the Jonas Brothers 3D movie. It's not that people didn't know about it or that the competition was too stiff, considering few of the movies overlap at all with its viewer base; people just didn't care to see it. What she lacks that all of those other stars have is a truly devoted fan base, and that's that.

(4) Nicole is also right. Her massive pop success fooled investors into supporting the movie with way too much money and with way too much hope. Even the comments her team gave a few days before it came out criticizing how poorly Bieber's movie performed outside of opening week and saying she was going to outrun it were foolish. It shows that, as used to they are at throwing money at promotion, they didn't know this arena well enough. Bieber's movie did what it did because of its success outside of opening weekend. The bottom line is that too much money was spent marketing this and expectations were set unrealistically high as a result.