Complex names "National Anthem" Best Video of 2012 (So Far)
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1. Lana Del Rey "National Anthem" Director: Anthony Mandler
There is a lot to either critique or praise about Lana Del Rey's "National Anthem" video, but in the end, it can be described in just one word: awesome. When rumors of the concept first started swirling around the 'net, people weren't sure what to think, but the finished product is perfect. A$AP Rocky as JFK makes you wish you could see him in the role for a feature film, and if you didn't enjoy Lana's turn as Jackie O or their little kids, you have a heart of coal. It's nice to see someone put so much thought into the concept and execution of a music video.
I love the video also because it's totally Lana: the vintage cinematography, the instagram teas, the flowers, the smoking, etc. She even came up with the video treatment herself
is the second Born to Die 
that makes me mad. Anyways 