Yeah, but Katy's film is still on the low end of its pre-release expectation.

And concert movies are easily to heap positive praises from the fan-base oriented audience.

Never Say Never, Glee, Miley Cyrus all got a score ranged from A- to A+.

Just as long as profit is made, then I'll be happy. It's a great film and I was really happy with how it panned out.

Eh.

already lowered to a $12 (4 days) starts


It won't get much profit considering the budget is $12M and marketing budget is around $10M - $20M. Anyway, I think DVD will sell well.

It was certainly the most heavily promoted of all the 3D concert movies.

If Britney Spears or Madonna (maybe Gaga) will make a huge buck on theatre

Well Katy obviously doesn't have a huge or strong stanbase in comparison to the likes of Bieber,only few female popstars do.But as long as it's outgrossing the costs involved,it's still profitable.

I don't understand why didn't they simply release it on DVD. It'd be way more profitable tbh

It's expected to do more than it's budget in the US opening weekend alone, not including the UK, AUS, and NZ debuts. We won't get numbers for many countries until next month, relax. It said in the OP with such a low budget it did modestly for a Thursday open, which can't be compared to the openings of other concert 3-D films because they opened on Friday.

Can't say I'm surprised.

Don't forget what Paramount + its partners were hoping for and why they mounted such a huge and aggressive promotional campaign:

Why do the numbers matter that much anyway? Does it make you feel good about yourself if she flops or something?

Ooops! They set their expectations too high. Even the critics who praised the movie state how it's good for the fans, the kids, the fans the fans the fans. Few did little to convince readers that non-fans should see it and in fact, one mentioned that it wont bring her new fans.
I don't understand why Paramount didn't factor in that she isn't anywhere as big as Bieber and Hannah Montanna.
With all the hype and promo, that budge probably skyrocketed.

Yeah, of course now no one expected her to gross more. I can't at some.

It's a concert movie that also focuses on her life. Who else but the fans would know or want to go see that? Hannah Montana's movie was for the Hannah Montana fans, Never Say Never was for the Justin fans. Stop with the ********. If you're not a Katy fan, you probably won't go see the movie in the first place.

And that's all that matters. Such a lovely movie

I blame Michael Jackson and Hannah Montana. They opened this door for concert movies lol