Originally posted by ClashAndBurn

Might?

She lost it when she made the video for a summery single dark and religiously controversial.

She lost it when she came onto the Grammys in an egg.

She lost it when she released a song that was mistaken for being about being in love with the man who killed Jesus.

She lost it when she performed Yoü and I at the VMAs dressed as a man.

She lost it when she made a horrible single choice for Top 40 radio and gave it a horrible 13 minute video to match.

She has been losing her mainstream appeal at an exponential rate. And her video views have been progressively slagging the entire era. Born This Way HAS no mass appeal. Why exactly she made an album like that for commerce, I have no earthly idea, but it threw a lot of people off board her "ship."

She overshadows her contemporaries with touring, but she gets completely blown out of the water commercially by Katy, Rihanna, and Adele. On the track she is currently on, she is fading big time. And if she keeps failing this early in her career, she will lose that touring base too.

Her next album will reveal where he stands. Will she sell out and return to commercial value, or will she keep doing what she THINKS is right and continues flopping with each successive single? The question will remain unanswered until then.

Originally posted by Retro Dance Freak

Those first two things I quoted are what I have issues with. "Marry the Night" was arguably one of the better choices on the album for Top 30 radio - what else was she supposed to release? The only better choices left were "Scheisse" and possibly "Hair" - there are arguably 11 other non singles that would have been worse choices.

And in the commercial department, Katy and Rihanna only outsell her in singles, and Rihanna doesn't even do that anymore. Of her five singles, only two of Rihanna's have become hits, which is a much worse track record than four hits out of five. Gaga outsells them both in albums, and during a time when both Rihanna's and Gaga's eras are considered underperformances she still sold double what Rihanna did. Adele is the only person who has an absolute commercial advantage over her.

I do think she will go much more commercial this time around - her label likely doesn't want to risk losing her immense selling power in albums and tickets. She can be extremely successful if she goes commercial again.