I saw this post Now I am wondering what the rest of ATRL thinks.

for Sarah Jessica Parker?

For every 1000 people that buy a fragrance... maybe one will buy the artist's CD.

That person it's right. It's called cross promotion I believe. When an artist promotes something, they're not just promoting the product, but their brand as well.

No, someone's marketed scent and their music have no connection.

Just one look at Britney's fragranace vs Femme Fatale sales.

I mean if they sell the album with the perfume maybe?

My Perfume does.

perfumes sell singles too.

I don't think anyone goes "Wow this perfume by ___ smells really good. I bet their music is good too! I'm going to go buy their CD!"

Lets see how Talk That Talk and 4 did worldwide
*Digs in pocket for receipt*

I mean, not really, but I guess you could look at it that way. I've purchased fragrances by Britney, Beyonce and Rihanna and also own their albums, but I didn't buy their albums because of their perfumes. In fact, I only bought their perfumes because I like their music. So, it's kind of backwards logic.

Unless the album and perfume is at the same exact stand , then maybe, but as I said in SYG

Quote:

No one is going to buy a dam bottle of perfume, spray their ***** then say "Hmmmmmm I should buy the album"

To be honest.. my mother has bought CDs after buying some celebrities perfumes.

So it sells albums, even if it's NEARLY a non-factor. IA with Mariska