They have 5 #1 singles in the UK and are hands down one of the best female groups out now vocally. They are also culturally and racially diverse and relateabale and beautiful....but they still haven't had a top 10 in the US?
Other than Black Magic right now, Wings is the only song they ever pushed in the US, and the promo schedule for that was erratic at best, not to mention it wasn't the most US friendly song to begin with.
Black magic is a bop and deserves to go top 10, after all Fight flop made it to top 5 so they should.
But, they really are kind of bland. Perrie has one of the best voices i've heard in awhile but she still remains Zayne's ex fiance. Also, doesn't help that they look like they're in their early 30s doing girl group pop.