What if this is all a game by Roc Nation. Kanye announced Yeezus a week before release with no single release and almost no promo. Jay-Z announced Magna-Carta a week before with no single, almost no promo. Beyonce dropped her album all of a sudden without any kind of any announcement, following speculations that she was gonna do what her husband and his BFF did.
What if they're trolling the industry as a statement by Kanye against the "norm". Everyone was shocked about Rihanna not releasing an album this year yet she's been spotted at studios multiple times.
Y'all should expect "Robyn" to drop any minute now.