Gaga Likely to Surpass Britney Spears’ Billion-Dollar Perfume Empire
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Lady Gaga says, Blood and semen is in each bottle of “Fame,” but it doesn’t smell like it. You just get sort of the ‘after’ feeling of sex from the semen, and the blood is sort of primal.
If the pop idol plans to introduce her new perfume with such a breathe taking introduction, Gaga will likely to surpass Britney Spears’ billion-dollar perfume empire, which has earned the singer an estimated $1.5billion according to Mail Online.
Gaga launched “Fame” on Thursday, installing herself in a giant perfume bottle and then getting a tattoo on her newly shaved head, as Mother Monster prepared to unveil her own fragrance.
Then the 26-year-old star arrived at the Guggenheim Museumon on the last day of the New York Fashion Week curled up in the bottom of the oversized bottle, with an opening for guests to put their hands inside.
A sign on the bottle read, “Touch Lady Gaga’s hand, but please don’t wake her.”
Party-goer Karen Menge: “Her fingers were cool to the touch. Even though she seemed to be in an unconscious state, you felt that somehow you were communicating with her.
Gaga lay in motionless for an hour before waking up to the David Bowie hit Fame.
The gathered glitterati then watched as Hollywood tattoo guru Mark Mahoney and assistant Wes Brown inked a design on her head.
Mark revealed: “It’s kind of a Renaissance era cherub, a nod to her Italian heritage.”
Gaga’s latest stunt launches her debut scent and the sought-after invitation was typically over the top
Gaga stunned fans in July with her ad campaign for the fragrance, in which she appears naked in posters (save for a black face mask and strategically placed tiny figures of men crawling over her body).
She said she worked hard on creating the perfume — made by Coty — because it meant a great deal to her as an artist, and she wanted to offer her fans the best.
Gaga stands break the bank with her new product; however it’s not as if she needs the money. The young performer is certainly in the black: Forbes estimates Gaga earned $52 million between May 2011 and May 2012 — a drop from the $90 million she earned the year before, the magazine reported. But Forbes expects that figure to balloon next year, as she launched her 2012-2013 “Born This Way Ball” world tour in late April with more than 100 concerts planned.
Will that passion translate into commercial success for the perfume? Some fans are turned off when their favorite artists hawk products, but as Gaga quipped during our interview, “I already am a product.”
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