Last years Video Music Awards scored 12.4 million viewers. This was MTV's biggest VMAs audience in the network's history.
How do you think they will do this year?
Things to take in consideration:
A. Obama's Democratic National Convention speech is the same day as the VMAs
B. This year it will be on a Thursday not a Sunday
C. Who will be attending/performing
Low. Some of the performers are generally horrible, and the performers that are decent are performing newer songs that the general public may not be familiar with.