Fifty Shades of Grey breaking records; aiming for +90M
Quote:
Universal is reporting a Friday estimate of $30.2M for Fifty Shades of Grey, making it the highest February opening day ever, beating Newmarket’s Passion of the Christ which opened on Ash Wednesday 2004 with $26.6M.
Several sources are telling me this morning that when it comes to Fifty Shades of Grey, it’s a hard one to pin down this weekend in terms of a perfect weekend projection, and it boils down two factors working against each other, one being that Fifty Shades is a fan-fave big screen literary adaptation and the second being Valentine’s Day. This ying-yang factor has most conservative estimates keeping Fifty Shades of Grey in the $76-85M four-day realm. However, if the film has a great Valentine’s Day, and benefits from the holiday run, some think it still has a shot at $90M-plus over FSSM.
Top 10 films per industry estimates ranked by 3-day grosses:
SATURDAY AM: If Fifty Shades Of Grey handcuffs Universal’s very early international weekend estimate of $158.3M, it will become the studio’s 2nd biggest offshore opening frame ever, just behind Fast & Furious 6’s $160.3M. Outside sources whisper that it is likely to climax even higher than that for this five-day session. It is expected to be far-and-away the biggest opening weekend of all-time for an R-rated film overseas, whipping previous title holder The Matrix Revolutions at $117M.
I guess
