The video seems like it was half done then quickly put together recently (story book/words)...though some of the parts were pretty cool. She looks quite amazing in some scenes. Odd video..if it fails it would be pretty sad, If it was her first single I think it could have been huge...goes to show you hype is a big part of pop music, sometimes more then quality.
It's a very unique video. No one has ever really done that before. The whole vibe is very fairy taleish and futuristic. The song will do better than the video though.