[Hector]

HIGH STYLES: Columbia’s closing of the Harry Styles deal is a big win for Rob Stringer. It’s also a killer start in the managerial business for Jeffrey Azoff—not to mention yet another feather in the cap of power behind the throne Irving Azoff, though the proud pop gives total credit to Jeffrey for making the deal. Spinners are spinning that Apple supposedly offered $25m for one album, which set the bar high and drove up the offers to the extent that the winning bid was in the $75-80m range for three albums. Such a deal would have a break-even point of 5m units worldwide, not including marketing costs or streaming income. It’s also worth noting that Apple’s move indicates how aggressive it has become in going after exclusive content now that Apple Music has hit 15m subscribers, 9m of them ex-U.S. Look for Spotify to fight back, with Tom Calderone and Troy Carter chasing the exclusives. The Styles signing puts all three 1D members thought to be capable of having viable solo careers under the Sony Music umbrella. Niall Horan is signing with SYCO, while ZAYN signed with RCA prior to the group’s “hiatus.”

http://hitsdailydouble.com/news&id=301745

[Fenrir]

[rl231]

I mean, congrats, but is he even that good of a singer/artist?

[Mau ®]

He has to sell 5M copies to break even WITHOUT counting streaming?

Good luck.

[MingYouToo]

is he even gonna deliver?

a male mariah minus the vocal talent glitter tea.

[Valentine]

Wow. They put a lot of faith in him

[Fentydelspears]

Goodluck Harry, don't pull a Zayn.

[AFullMoonlight]

I honestly don't see him happening but I guess reach for the stars. But he really just set the bar high for himself.

[H-I-M]

Did 1D all together even sell 5M copies with their last effort ?

[PhoebeBuffay]

What if he flops hard

[Abyssy]

I think Harry's great - and I'm excited for his new music - but I don't see his album selling 5 million+ WW. One Direction haven't even managed that since 2012 .

Good luck to him though, that's a fantastic deal .

xox

[Mean Trees]

I just think it is odd that Adele got a little bit more than Harry who most will most probably never see a quarter of her sales. Then again it is most probably a 360 deal so I don't think it is a total waste of money if he is going to generate revenue elsewhere.

[BlazingLovatic]

wow...
I saw the '$75-80' in the title and expected the next word to be thousand.

Isn't this about the same as Adele?

[Eóghan Scherzy]

Originally posted by rl231

I mean, congrats, but is he even that good of a singer/artist?

He is. He sings the chorus of most 1D songs and he's got already a great songwriter resumé.

Aside from the fact he's the leader of the group in everything, he's showing a lot of artistic potential.

[Danixoxo]

5 million with one album? That's probably not going to happen Amazing deal, though. I didn't really like him in 1D, but who knows what he's like solo.

[Vrx.]

He's coming

[Ash12345]

I doubt this tbh unless they get a cut of the tour
(which is where all the real moneys at anyways)

[Harly]

Apple really doesn't know anything about the music scene. Good luck getting back some of that money.

[Vrx.]

Originally posted by Danixoxo

5 million with one album? That's probably not going to happen Amazing deal, though. I didn't really like him in 1D, but who knows what he's like solo.

No, 5 million total across the three albums.
On average, he needs to sell 1.7m pure albums per era, excluding streaming, which goes by the $25 figure.

That way, they break even. Streaming revenue is extra cash, unless he does major promotion.

[DanielMnstr]

I'm sorry but 5 million is just wayyyy too high especially in this climate. Not everyone sells such numbers. But of course if he takes mainstream by storm it might be possible but still...

Anyway we shall see what he will serve up.