With two huge radio hits, grammys, and countless promo spots on itunes + performances on various awards show (grammys, Amas, Bmas, etc)
Various radio banners across all access page.
And a re release of Pure Herion (extended edition) with a
diplo produced new song "No Better" (which kinda flopped)
WW
Pure Heroine: 2.5 million
Born To Die: 5 million +
Born To Die DOUBLE Pure Herione despite having no big hits, no promo.
why?