They made their names creating music. But more and more celebrities are making their fortunes selling perfume.
Yesterday it emerged that fragrances from stars such as Britney Spears, Beyoncé and Cheryl Fernandez-Versini are outselling established fragrance brands such as Hugo Boss and Gucci in some stores.
Miss Spears's perfumes are so popular that they outsell DKNY by three to one at Superdrug, and Hugo Boss by two to one.
Having sold more than two million bottles since launching her first perfume in 2004, Miss Spears, 33, is regarded the Queen of celebrity fragrance. She is the only star to have appeared in every one of Superdrug's top ten bestseller lists since they were first compiled in 2006.
This year's top selling celebrities perfumes IN UK:
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However none of the singers to turn their hands to perfume making have enjoyed quite the same level of success as Miss Spears. Miss Spears, a mother of two, has created 16 scents overall, with names like Curious and Naughty & Nice Remix. Last night Simon Comins, Superdrug Buying Director said Miss Spears’ continued success was unrivalled by any other celebrity. He said: ‘Britney is the undisputed queen of celebrity fragrance. Looking back over the years there have been many entries into the fragrance market but few have the staying power of Britney. ‘Famous names such as Naomi Campbell, Cindy Crawford and Colleen Rooney have all featured in the best-sellers charts over the years but Britney is the only celebrity to feature on our very first official chart in 2006 and every single chart up to this year’s.’
I have 8 of her perfumes, just bought the Naughty remix of Fantasy (it was discounted to £6 though) , she has been making me smell like a dream for like 10 years.