I guess the school shooting thing is something to consider... but not really

The biggest issue is that her label would likely want to cash out on her in time for the holidays, which is particularly
why they timed Warrior the way they did initially. But I think it would've been better to push another single before
the album was released. She'd have been lucky to hit 50k at any time besides the holidays, honestly

I guess you're right about OWDWY. It sounded better in 2012 than it does now. Even though I still love it.
Edit: updated it kinda

I just think January '13 would've been a better time to release, all profiting aside.
It'd have been a 3 year anniversary of the release of Animal, and second single would be picking up steam!