What can viewers expect in your new commercial for SodaStream?
“Well it is a Super Bowl commercial, so it’s flashy and the product is fun. Of course it’s bubbly, so they wanted to kind of get that across. I’ve never done a Super Bowl commercial before and it’s a huge production. I think the idea is that it’s supposed to feel like a big, eye-catching moment. You want to make sure that people understand the environmental benefits, health benefits, lifestyle benefits in a 30 second spot. It’s a lot of information, plus the eye-catching part to capture.”
