it really looks like it just needs 1 big push to become a huge hit the longevity has been amazing, it kinda reminds me of those sleeper hits that stay stable around the lower ends of the chart until something makes it smash (whether it's radio, a viral music video, some other viral video, or a big performance)
I think they'll send this to urban AC the same time they send the second single to urban/rhythmic. That way they'll pick it up for sure and support it, and it'll boost her album sales as well