Quote:
Originally posted by TheGeoKing
I wish she would drop the album without any anticipation. That's what screwed up Born this Way, the over hype was too much. I want a low profile release that turns out to be a major success like 21.
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Pop is all about hype. The marketing campaign that took place before the album drop was one of the best things I've ever seen related to Gaga. Seeing her face on cars, walls, billboards, stores, and NY subway trains was amazing. Hype ensures huge first week sales, which is amazing. If the music is great next album, it won't matter 'cause it'll sell anyways.