Quote:
Originally posted by Mana-Mahad
Please, Birthday destroyed This Is How We Do in every country (except for Germany I think) even without a real music video. (that explains the gap between TIHWD and Birthday on YouTube)
And don't act like digital era is completely over, 2014 had Dark Horse and Happy, two of the biggest smash hits of the decade in the US
Birthday outsold TIHWD WW
Birthday peaked higher WW
Birthday was a bigger radio hit than TIHWD
Birthday wins
|
The delusion. Once again, TIHWD only peaked lower due to radio not playing it (after Birthday underperformed), and TIHWD out-peaked Birthday in Australia, one of her main markets. The sales gap between Birthday and TIHWD is literally less than 100k copies both domestically and WW, whereas streaming (more important than digital sales) sings a completely different tune.
Birthday had the advantage of coming off a megasmash hit single, received tons of aiplay because radio wanted to play it and was co-written with her two main hitmakers Bonnie and Luke, and it underperformed, plus it was only the fourth single. TIHWD had the disadvantage of coming off an underperforming single, radio wouldn't play it much, and it was the fifth single so the majority of potential buyers would already own the song with PRISM, yet it managed to sell almost as much despite peaking lower and receiving less airplay, and outstreamed it and Unconditionally combined.
There is no scenario where Birthday wins over TIHWD. Birthday was a hit with industry insiders/radio DJs/Kats. This Is How We Do was a hit with the GP and people with taste.