WTF is Nicole's problem? Three weeks ago, before When I Grow Up before huge, Nicole had fourteen FLOP singles. Now she expects to win Video of the Year? LMAO.
WTF is Nicole's problem? Three weeks ago, before When I Grow Up before huge, Nicole had fourteen FLOP singles. Now she expects to win Video of the Year? LMAO.
2008 edition of the Video Music Awards delivers a 15% increase over 2007 and 41% increase over 2006 in target 12-34 demo.
MTV took a risk in choosing a relative unknown--British comedian Russell Brand-- to host the 2008 installment of the Video Music Awards, the network’s premiere annual awards special.
Now the risk appears to have paid off, as the 2008 VMAs delivered significant improvements over last year’s show in the 12-34 demo MTV targets.
According to Cable Fast National data, the 2008 installment of the VMAs delivered a 7.4 P18-34 rating for the network, a 15% increase over 2007 and 41% increase over 2006.
The show was the highest rated telecast on all of cable in the P12-34 demo this year.
When the simulcast on MTV2 is taken into account, the VMAs delivered an 8.1 grossed rating in the demo across the two networks.
All told and across the two networks during its time period, the 2008 VMAs reached over 23 million viewers P2+, with more than 12 million P12-34.
The VMA preshow also delivered an improvement over 2007, averaging a 4.1 P12-34 rating, 32% over last year.
Also seeing a boost from the VMAs was MTV.com. VMA related pages on the site delivered more than 10 million pageviews, a 110% increase over last year.
The 2008 installment of the 24 year old awards show was hosted by Brand, who is very popular in his home country, but is a relative unknown for U.S. audiences, save for a few movie appearances in supporting roles.