Tity does the same with her singles though. I follow some playlists on YouTube & Spotify and TIHWD appeared out of nowhere in most of them even though it was a massive flop (not complaining, love the song).
This would explain the inflated video views & Spotify plays.
Payola Queen strikes again.
There's a reason that her videos that aren't onher channel have very little views compared to the ones on her personal VEVO
She should buy views for capitolmusic/emimusic channels as well if she wants to make the payola less obvious