Not very cool that after all of the BRIT awards mess she didn't outsell such an old album but well, times are rough and Sam is one of the luckier artists who is having a moment.
Can I just point out in Madonna's defence that she is till worshiped in the UK, she just chose an unfortunate week with this.
Sam's album has had a huge promotional boost this week and it was combined with a huge mother's day push. Ordinarily he would not have come close to Madonna's debut week.