If Rita Ora who is not successful here can then why can't Ci?
Rita somehow gets booked for every damn thing. Ci, on the other hand... Let me put it this way: Ci's management didn't even get her a performing gig at the BET Awards this year to go along with her dancing in the Janet tribute, and she had an urban radio smash. Like... Her team really needs to get it together.
I lowkey feel like they're getting funding for promo, videos, etc. from the tour legs. When Ciara said the album era would last a long time, she probably meant it. I feel like they're taking the Fifth Harmony approach and touring alongside the single rollouts to keep money in the era regardless of how the singles do.
Epic doesn't know what they're doing with CI. Ciara is a performer. People will pay to see her on tour before buying an album. The Jackie tour sold out in less that a week. future, who sold more albums, tickets for the same venues were still being sold at the door day of his concerts. They should go all out to have her performing on award shows. Also the money they use to debut videos in time square need to be going toward some radio deals.
