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Originally posted by Sammi
E.T. didn't had video 3 weeks ago when toped digital chart. Or when sold 260k. It didn't had banner that week too. Nor video teasers. Adding rapper doesn't mean you'll get #1.
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Born This Way didn't have a video either when it started topping BBHot100. It came later, just like E.T. It had a video teaser.
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Katy Perry's much-anticipated "E.T." video will land Thursday exclusively on MTV and MTV.com.
"MTV First: Katy Perry's 'E.T.' " will bow on air at 7:53 p.m. ET, and then tosses to MTV.com's live stream, direct from the MTV Newsroom, featuring MTV News correspondent Sway's exclusive interview with Perry, an interview with Sigismondi, and reaction from Perry's fans.
"MTV First" caps off a full day of Katy-related content across all MTV platforms. Beginning on Thursday morning, MTV and MTV Hits will feature blocks of Perry's best-known videos, and at 5 p.m. ET, MTV's "The Seven" will feature an interview with Perry. And just before the on-air premiere of "E.T.," fans will be treated to an exclusive introduction from Katy herself.
And though the premiere is still three days away, promotion for the clip has already begun: Not only has Perry been tweeting photos of her fans after they've been "abducted" by extraterrestrials, but now it seems that both her website and Facebook page have also been taken over by the same aliens, who are communicating with fans in a bizarre written language.
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http://www.mtv.com/news/articles/166...vestream.jhtml
Adding a rapper does make the appeal way larger, thus more radio spins, more sales, more streams and thus eventually a bigger chance at hitting #1.