Member Since: 4/10/2011
Posts: 4,596
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Mediabase Callout scores this week:
Rank Artist Title Pop Score - Potential Pos - Fav - Neg - NetPos - HvyBrn - Fam
23 GOMEZ, SELENA Slow Down 51 80 61.2 20.7 21.6 39.7 4.9 64.2
All numbers are promising.
What Are Callout Scores
Every week, Critical Mass Media performs a survey. These surveys ask random participants a few basic questions about certain songs. These questions include: "Are you familiar with the song?," "Do you feel positively or negatively about the song?," "Would you say this is one of your favorite songs?," and "Are you tired of hearing this song?," among general questions about a person's age, gender, location, and the type of stations they tend to listen to and when they listen to them. These questions are then used to form the callout scores posted in this thread.
Why Are These Surveys Conducted
Research. Radio stations use these scores to determine what they should play and when they should play it. These scores can become very detailed too, split down to certain demographics. If a station's key demographic is females in their 20s, there is an option to show scores for only that key demographic! Usually, the higher the score here, the better it will perform on the pop charts. (Though, note that this isn't only pop. It's for all formats. Only the pop scores will be posted here, though.)
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