"The formula for Hamasaki's remarkable success so far seems based less on her talent for music than for marketing. Though she writes her own lyrics and has even begun to compose, Hamasaki lacks the vocal pyrotechnics of Hikaru Utada, the dance moves of Amuro, the supermodel allure of Hitomi. Yet she outsells them all. Her record sales hit $189 million last year, more by half than Utada, her closest competitor. Hamasaki drives her prodigious sales by pumping out singles at a rate of about one every two months"
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