Exactly
It is what it is
Bruno is not big in the streaming department.
But I wonder if he has made any deals with Spotify? He performed at the CEO's wedding dammit, someone gotta return the favor
Even radio isn't supporting him like before but like someone already said "24K is simply not good or catchy enough"
He's doing pretty decent in physical & digital sales (24K is at #1 on iTunes as we speak).
So I personally think Bruno either wants #1 or nothing. He won't settle for Top 3.
Ellen + discount + make a deal with Spotify should be enough.
Otherwise, they should just send VERSACE to radios and begin the promo again. VERSACE on Ellen, Grammys, maybe KIMMEL/FALLON/CORDEN.
He's also set to perform at some NFL show during Super Bowl week.