Founder, president, and CEO of Big Machine Records Scott Borchetta, affectionately known around Saving Country Music as the Country Music Anti-Christ, and arguably the most powerful man in Nashville, continues to reign in on the freedom and creative control of his performers, and significantly influence their musical decisions—something that is in stark contrast to one of the benchmarks that made Big Machine one of the most sought after destinations for artists as one of the few Nashville-based major labels that generally allowed their roster to do what they wanted.
During the writing and recording phase of Taylor Swift’s last album Red is when Borchetta first notably inserted himself into the creative process, suggesting to Taylor that her songs were not good enough, and that she solicit the help of Swedish pop producers Max Martin and Shellback to help write, record, and produce songs, resulting in Swift’s most pop-oriented material to date.
Now according to Swift, she had to go against the wishes of Scott Borchetta and strong arm Big Machine Records to release her latest song “Sweeter Than Fiction” as part of the upcoming film One Chance. “I had to fight to do this,” Swift told the BBC, “I had to go around and ask people, ‘Can I please, please put something out?’ even though we’re supposed to be going quiet. My management, my label were like, ‘No new music until the next album comes out.’“
Eventually Taylor Swift did get her way and the song was released, but the song has received little push from Big Machine.
Scott Borchetta was initially bestowed the nickname “Country Music Anti-Christ” because he was the principle man behind-the-scenes slowly eroding the integrity of the term “country” by using country channels to push pop music, cross-genre music, and manufactured “Outlaws” to take advantage of marketing angles.
http://www.savingcountrymusic.com/mo...artist-freedom
Interesting article... so her saying MM was her songwriting hero was all fake? It was scott that made her collaborate cuz her album wasnt good enough?
