They were already planning this. I like Taylor and all, but she had no actual hand in this. If people actually think Taylor Swift scared the most valuable company of all time into doing something regarding their own business, then you're greatly mistaken. Apple has wanted this to be for Indie artists since they announced it.
If anything, Taylor just got them to publicly speak about paying indie artists more.
Using a fake backlash to generate interest. They were already planning to pay the artists/songwriters. You honestly think any record label would allow apple to use their artist music for free.
Once the decision was made by Cue and Apple CEO Tim Cook, Cue called Swift on the phone from her tour in Amsterdam. "I let her know that we heard her concerns and are making the changes," Cue said. "We have a long relationship with Taylor, so I wanted her to hear directly from us."
Swift's reaction: "She was thrilled and very thankful and excited to see how quick we responded."
Taylor hasn't agreed to put 1989 on Apple Music yet
Whole Interview
Quote:
In an interview with Billboard, Cue elaborated that it was Swift's letter that turned him around on the issue. "When I woke up this morning and saw what Taylor had written, it really solidified that we needed a change. And so that's why we decide we will now pay artists during the trial period."
Cue added that Apple had heard the same "concern from a lot of artists," noting that it was "never our intent" to not compensate artists, rather they were planning to originally negotiate a higher royalty rate, which they will stick with.
Asked if Apple is eating the cost of the 90-day trial period, Cue said, "We're certainly paying for it, yes. We're all in."
Once the decision was made by Cue and Apple CEO Tim Cook, Cue called Swift on the phone from her tour in Amsterdam. "I let her know that we heard her concerns and are making the changes. We have a long relationship with Taylor so I wanted her to hear directly from us."
Swift's reaction: "She was thrilled and very thankful and excited to see how quick we responded."
Cue emphasized the company's long history with "the music community," adding, "We have a deep respect for what they do. ...We're in this for the long term."
Gather them together QUEEN! 
