The only other stanbase that can claim VMA credit is the BeyHive, since Bey actually does bring viewers. But 2010 was, hands down, Gaga's year. And people tuned in to see her open the 2011 show because they wanted to see what she'd do next.
2011 was Britney
2012's ratings were so bad because there were literally zero performers who actually draw in viewers
this year's are likely gonna be poor too, there arent many big names releasing new stuff.
So Gaga's fans are the ones who control the ratings? That must explain the 50% drop in 2012.
Monsters their power. I might have to join
literally no pop girl fan watched the 2012 VMAs except the navy nothing interesting happened that year and none of the performers are ones that bring in strong ratings...Taylor, Pink, etc