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Originally posted by Scandal & Media
So they got Rihanna's #'s right but Gaga's wrong?
If y'all want to bitch and moan that these are "just shipments" then that means Loud/TTT and every other album on that list sold even LESS, too. You can't just say that for only BTW.  UMG isn't stupid.
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but for some artists the shipments will be close to actual sales because retailers will have ordered the correct amount to match the actual demand. But for hugely hyped artists they will have over ordered stock to make sure they meet any huge demand. But then they could get stuck with extra stock if they dont sell.
Point is, the actual real sales figures that were widely used by the worlds media had Gaga around 5.4 million for 2011. All the media were relaying that figure. Just like Adele apparently sold 15.3 million. So basically retailers over ordered Gagas album by 1.4 million. Not hard to believe when you remember how that album was being hyped up early 2011.