humm i think the fact Avengers made such a huge impact crippled and overshadow Battleship potential success.. The fact people think it is a transformer rip off did not help it much.
I think the movie should have been released atleast 2 weeks before Avengers came cuz
I wonder WHY it underperformed? it seemed like a instant hit given the fact that it seems like a Transformers rip-ff, the film is geared toward teens & young adults.
It didn't underperform; it flat out flopped.
I think this sums it up best:
Quote:
Adapting a naval strategy board game in to an alien invasion movie always seemed like a questionable choice to movie bloggers and the like, and previews only served to exacerbate that sentiment by making Battleship look like a cynical attempt to get in on some of that Transformers money. In this case, though, the real nail in the coffin was The Avengers—audiences had and continued to turn out in droves to see the legendary superhero team prevent aliens from leveling Manhattan, and Battleship's aliens-at-sea premise really had no chance of competing.