I would've thought he'd do at least 50-70K considering the 'hype' he had and let's not forget 'Boyfriend' was actually a hit here.
I'd agree that Cheryl's numbers are definitely a lot more disappointing though considering everything.
There wasn't any hype, certainly nowhere near as much as there was for Cheryl. Boyfriend wasn't a hit either - again, he isn't big here, it was just very frontloaded so it had a high debut