Quote:
Originally posted by Mel.
I have a question about how Audience Impressions work.
what are they and how do you get them higher?
anyone know?
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Audience Impressions(AI), is the estimated number of listeners to have heard the song, they are stated in millions of listeners. Its based on the where and when the song is spun. Spins during the AM and PM drive times get higher AI numbers than overnight spins. You get a better AI number from a getting an evening spin on Z100 NYC, #1 radio market, than evening spin on WZEE-FM Madison, #99 radio market. So, to increase an AI, a song has to get more spins on stations with better markets and more spins during the heavier listening times. That's why adds for stations like Z100 and the KISS-FM format stations in LA and Chicago are considered gold, as they are the top three radio markets.