I'm too ancient to get into Kpop but from the few songs and videos I accidentally heard it makes me wonder...
what specifically is special about it?
I think I have an idea but I just want to know from a different perspective
The manicured nature of every aspect of a kpop group is what draws people to it. It's like stanning Britney during BOMT and Oops!. They never do anything controversial, their videos are quality and entertaining and always have intense choreo, and their music is never challenging or ground breaking.
Basically it's extremely vanilla. Except for 2NE1 who are were () the best of both Kpop and western pop