Beyoncé, Inc: How Airbnb, Warby Parker, And Others Are Finding Inspiration In Lemonade:
A deep dive into how Beyoncé is wowing business executives—and 10 lessons every company can learn from her.
1] FIND YOUR LEVERAGE
2] OWN YOUR NARRATIVE
3] DON'T BE AFRAID TO FIRE (SOME OF) YOUR FANS
4] MARKETING IS A PRODUCT—AND A PRODUCT IS MARKETING
5] CREATE URGENCY
6] TAKE RISKS—WITH DISCIPLINE
7] OPPORTUNITY COMES FROM WITHIN
8] COURAGE TAKES PLANNING
9] PLAY THE LONG GAME
10] MAKE YOUR OWN LEMONADE
Whose dupe are you?
