Okay so the real truth teller will be january 2nd-january 10th i feel
if radio doesn't really start picking it up, let's say anything less than .500K updates everyday, I would say drop the single and pick single #3 for super bowl
BUT. If it starts getting (+.500) updates, and then has let's say 20M-30M before super bowl, it would be PERFECT to close the super bowl with million reasons, and then hopefully see a carpool karoke effect but even bigger, go #1 on itunes (again

) and then hopefully it will be an undeniable hit for radio to pick up, they can put it on Today's Top Hits, and hopefully it will become a radio hit and at the very least become big top 20 hit.
i see hope for it still, it just needs to get picked up by radio because I feel like the main audience buying the song is the people who will be listening to it on the radio