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Originally posted by DIVO DIVINE
This song is just so good and quotable!
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Yes it is. She was so brilliant with that -- and she actually laced a lot of the album with meme worthy phrases. She's becoming extremely savvy about manipulating social media/viral culture in her favor.
While other celebs are perched on social media killing their potential endorsements and just embarrassing themselves left and right in general, she's quietly slaughtering the 'net while posting pics of vegan cupcakes and Blue Ivy's silhouette to Instagram/Tumblr with smiley faces.

King gets it.
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I'm happy Drunk in Love is crossing over tho. I wish they would have just made it the sole lead for the US sent it to pop to begin with; they were probably scared to send an urban track to pop after RTW, but there isn't a dominant trend now like there was in '11 and pop is so much more receptive to urban music now. I think she needs to perform this at the Grammys and send this to pop for adds immediately after. This has potential to be a serious hit.