Quote:
Originally posted by umichgrad07
BTW, Raise Your Glass, and We R Who We R were the riskiest.
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These songs were 100% ON TREND.
Regardless of what anyone thinks BTW did to Gaga's career, it was completely in keeping with her larger-than-life image at the time. Everybody expected her to do something like it since she'd been pushing her self-love/little monster agenda since TFM. And if nothing else, the explosive sales/airplay/success of the song is enough to dispel any notion of a risk being taken in releasing it as a first single. Not only was it huge based on hype, but it lasted, and it's one of Gaga's 3 or 4 biggest singles, is it not?
RR struggled out of the gate. It practically killed Rihanna's pop momentum! The album looked like a bust until Hard picked up on radio and then Rude Boy kinda salvaged the era. I'm not saying it's a risk because it was a flop, and I do recognize that it fit Rihanna's post-CB, angsty agenda at the time. But it was a risky, challenging single nonetheless. She'd never done anything like it! She could've easily separated her life from her music and released something like Loud, but she chose not to.