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					Originally posted by  elliotis19
					 
				 
				Oh, how so? Do please explain.   
  
			
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 "Traditional promo" includes Tv performances/interviews and/or award ceremonies performances, I assume. In those you reach to the general public. Being on a tour, you reach to your fans, they're the ones buying tickets. Hardly a casual listener will go to the tour not knowing much about the new music to eventually consider buying the album.
It's simple logic actually.
