The artwork for 'Hold it Against Me' was shot by the stunning photographer Randee St Nicholas - who has worked with people like Miranda Lambert, Whitney Houston, Kim Kardashian and Nelly for their albums covers/promo pictures, etc...
Based on Britney's single cover, and Nicholas' previous work - he is a photographer that appreciates natural beauty and serenity...none of his clients are over-caked with makeup.
If you have the time, you should REALLY check out some of his work. Kim Kardashian's photo looks absolutely beautiful toned down (actually, I just included it below)
His Portfolio
This also adds to the rumors about Mark Testino shooting Britney for GQ's March 2011 issue since he did not shoot Britney for the single cover.