ADELE - dominating in all audience demographics; young, old, men, women..
The most important (and biggest) demographic is the reason she's slaying - in addition to selling to every demographic of music buyers she's also slaying in the 'people who never normally buy music' demographic. That's why chart experts struggle to predict this album - it isn't selling to historical patterns because once you get the 'non music buyer' (easily the biggest 'market' in music!!) on board anything can happen. And will. And does.
The Adults are buying her records. If artist appealed more to the older generation, they would sell like this. These youngsters sure as hell ain't buying.
The Adults are buying her records. If artist appealed more to the older generation, they would sell like this. These youngsters sure as hell ain't buying.
Who's the main demographic on iTunes? Her album has been doing extremely well on there for the entire year.
It makes them feel better, I suppose. A shame they are wrong, though. '21' is the first album in history to clock up 1 million sales on iTunes in Europe. It's also the biggest selling digital album in history in the US. No youngsters buying it? Back to the drawing board with that theory, I'm afraid...