Her hair looks a lot better now the red effect has came out. I don't think that colour was really ever intentional, but when you go from bleached hair to brown hair you need a red colour inbetween to get the pigment back in it. I had to do the same.
Is it even confirmed? She hasn't said much on twitter compared to Ariana giving Focus' release date MONTHS before.
Yes, but the release scheduele for Focus isn't the norm. Most singles nowadays only have a few days notice. They're not even on the same label so I don't get the correlation.
A more apped comparison is Fifth Harmony who announced their new single a day before it released.