This sounds like what Bridgit Mendler was going for and failed. I'm super bitter that Utada never got this close, but I am happy for the Asian representation. The music video is awful, though. Doesn't show how beautiful she is.
The first time I listened to it I hated it, the second time was meh, and then suddenly I liked it and it became addictive I bought it earlier tonight after waiting and debating whether I liked it enough to buy it or not