Quote:
Originally posted by Trent W
Of course she's gonna create buzz, the point is that she lost all the hype back in Feb by releasing FORMATION instead of the album, it was the perfect moment to release it.
I actually think she would've topped the surprise release hype with that move.
Terrible move from her marketing team and her tbh.
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A terrible move? Her team is smart to pace out her tour and her album, leading with the more expensive item while people are thirsty, and then following with a more affordable one.
Formation was not a lead single. It's a buzz single, and it's the perfect, cleanest definition of one. It wasn't even for sale.
Not to mention that a winter release kind of lacks lustre.
And she didn't lose any hype. If anything it's just simmered and is still in people who had it to begin with.