Didn't the Forbes article say that the Friday part also included the Thursday screenings? Still weak though, either way. It shouldn't be a surprise to anyone really. They've got huge appeal to a certain demographic, but everyone else...
Probably lots, as these types of movies don't tend to have staying power. They've done well considering the movie was made for only $10 million. They made almost double that amount in just North America.
Probably lots, as these types of movies don't tend to have staying power. They've done well considering the movie was made for only $10 million. They made almost double that amount in just North America.
Production costs are usually only a fraction of total cost though. They must have spent at least 3-4 times the budget on promotion. I think they'll break even though...hopefully.
Justin Bieber stans should be careful. This movie actually got to #1 on its 3 day opening and did like over 180% of what Believe brought in internationally.
Production costs are usually only a fraction of total cost though. They must have spent at least 3-4 times the budget on promotion. I think they'll break even though...hopefully.
The movie had a cheap promo budget because it was so targeted.
Justin Bieber stans should be careful. This movie actually got to #1 on its 3 day opening and did like over 180% of what Believe brought in internationally.
Plus I read that Never Say Never opened in 3,105 theaters whereas This Is Us opened in 2,735 theaters.
Production costs are usually only a fraction of total cost though. They must have spent at least 3-4 times the budget on promotion. I think they'll break even though...hopefully.
The marketing budget was $20 million.
The movie needs to gross over $60 million in order to be somewhat profitable.
