Member Since: 4/9/2012
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Why Taylor Swift will not fight with YouTube
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"I think that the reason why she is not going against YouTube has to do with the perceived marketing and promotional clout of this type of media relative to the perceived marketing and promotional clout of interactive streaming services like Spotify and Apple," said Miller.
Marketing is a large component of YouTube, because it's a way for artists to get noticed and earn money. Artists who may be excluded from the radio or top 20 countdowns can post their songs on YouTube to gain greater visibility.
Compared with Spotify, which has over 75 million users, YouTube has more than 1 billion in its user base, which is continuously growing, partly in thanks to Swift. After leaving Spotify, her official videos and user-generated content on YouTube almost doubled from 12.5 million daily views to 24 million views over the course of about a week. In addition, pages that feature Swift's music have iTunes or Amazon links where users can easily buy a digital download.
Swift can also increase her $200 million net worth by uploading her videos to Vevo, a site hosted by YouTube with the goal of monetizing music videos through ads. Launched in 2009, Vevo is a joint venture with Sony Music Entertainment, Universal Music Group and Abu Dhabi Media that is considered the Hulu for music videos. YouTube invested about $50 million in the video site as part of an effort to keep Vevo's 140,000 music videos on YouTube.
Typically, musicians like Swift, whose independent label Big Machine is distributed by Universal Music group, have their own Vevo channel on YouTube where their team can upload the latest videos. YouTube does not disclose royalty percentages; however, industry experts estimate videos with ads make approximately $0.50 to $2 for every 1,000 views.
Swift has a successful presence on YouTube. Her latest song, "Bad Blood," featured on the Taylor Swift Vevo YouTube Channel has over 230,000,000 views since it was posted a month ago and won Vevo's 24-hour record by obtaining 20.1 million views on the first day of its release.
In 2014 she placed second on Vevo's top 10 earning channels based on the number of views and subscribers. The No. 1 most profitable channel on YouTube for the same time period was DisneyCollector BR, which streams videos of hands playing with children's toys.
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http://www.cnbc.com/2015/07/10/why-t...h-youtube.html
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