Quote:
Originally posted by Roman Holiday
There's no reason labels shouldn't be investing more into music videos when they make up such a huge part of streaming. Look at TIWYCF, Side to Side, Hotline bling, etc. Even a flop like Focus has 500+ million views cuz it was a fun video.
And artists need to realize that the days of slow paced videos and/or 5 minute skits within videos will only hurt your streaming numbers.
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600+ million actually
I agree though, videos have such a huge impact on the success of singles - now more so than ever. I don't get why more labels haven't picked up on this. You have big artists still serving boring videos when all you really need is a colorful visual with choreography.
Quote:
Originally posted by Domination
I think labels just don't know what the GP is looking for. You can have really well made and intricate videos like Focus, WFH, and STS do really well but also have minimalist video like TIWYCF, Hotline, and Sorry do well for no reason at all.
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All those videos are similar though in that they're extremely colorful and have choreo, except TIWYCF.