Week 4: On Aug. 18, before the album's Aug. 25 release date, songs from the album will be available to stream early on Grande's MTV Artists page. Some of the audio and videos throughout this time span will be shared directly within tweets via Amplify's embeddable player, which will help Grande and future participants "be exposed to millions of new fans," Bob Moczydlowsky, Twitter's music head, told Mashable.
All of this, including traditional TV promos, leads up to Grande's album release.
"We want to tell the story of the new music because there's so much noise," Van Toffler, Viacom's president, told Mashable.
I'll be buying the deluxe digital, the deluxe from her website with the poster and maybe the shirt, a copy for my little sister, the navy blue deluxe and the grey standard